Joel Glazer Talks About Marketing Jameis
March 24th, 2016
Bonding in a corner of the swanky Boca Raton Resort & Club on Tuesday, the annual Team Glazer-to-Joe chat continued on the subject of America’s Quarterback, Jameis Winston.
(The first two installments are here and here.)
Joe asked Joel Glazer about the marketing of Jameis. Last year, it seemed the team held back. Clearly the most popular guy on the team from the day he arrived, Jameis did not get a Buccaneers Radio Network show, he wasn’t teamed up with a bunch of Bucs corporate partners on promotions. Also, the Bucs were passing on media requests for Jameis.
Why were the Bucs holding back? Was it about putting to much on the plate of a 21 year old?
Essentially, Glazer said it was more about keeping things real for a rookie and for fans.
“I think, you know, it’s always best done naturally,” Jameis said. “So a lot of times you can try and create something that hasn’t happened yet with marketing and all that stuff. Or, you can let the person’s talent lead the way and then it grows from there. It’s always been a conscious effort with our players; they gotta prove it and develop it on their own, and then it goes from there. When you try and do something unnaturally, or try and force it, people see through it. You put a lot of undue pressure on a player, and you’re getting ahead of yourself.
“So we expect a nice long career for Jameis Winston, a successful career. There will be plenty of time and places for all of that. But right now focus, work hard, and everything else comes along with that.”
Yes, more face-of-the-franchise type promotion is in store for Jameis in 2016. Joe learned that from other sources.
Regardless, Joe likes the healthy approach to Jameis by Team Glazer. It would have been so easy — and profitable — for the Bucs to have whored Jameis out last year and raised the profile of the franchise. Instead, Team Glazer chose patience.
March 24th, 2016 at 9:35 am
The fact that Chase is sponsoring his football camp should be a major indicator of the push he is going to get this year.
March 24th, 2016 at 9:36 am
Mariota came in squeaky clean and Jameis had a couple red flags. Notice MM did some Heisman commercials and JW none. Jameis has kept his nose clean since the CLemson susp game. I see corporations now will gravitate towards Jameis and his millions dollar smile.
March 24th, 2016 at 9:47 am
I think they didn’t want to put too much on his plate….but I also think they wanted him to prove himself off the field somewhat. There had to be at least a small amount of that going on.
Now that they feel safe with him as the face of the franchise, look forward to seeing that face everywhere.
March 24th, 2016 at 10:14 am
The future is looking bright for the Buccaneers. Jameis is the real deal.
March 24th, 2016 at 10:20 am
“People see through it.”. Reminds me of that “No Fly Zone” bs they pulled a few years ago.
March 24th, 2016 at 10:38 am
“the annual Team Glazer-to-Joe chat continued on the subject of America’s Quarterback, Jameis Winston.”
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Really? jbf was the ONLY reporter there? This was exclusive to jbf? If Not, why try and make it so? Sounds overly desperate…
Still not getting enough clicks, so there’s a constant need for embellishment?
Yes, this was an exclusive 1-on-1. That’s why you won’t read these quotes anywhere else. As for “clicks,” Joe is by far the most visited Bucs site in town. Don’t be silly. Hope your day improves.–Joe
March 24th, 2016 at 10:59 am
Wow. Surprising words of wisdom from Joel. Gotta admit, these guys are a tad more intelligent than I’ve given them credit for. Keep up the good work, Glazers!
March 24th, 2016 at 11:01 am
I’m telling you, the future paid endorser for Joe’s Crab Shack and Publix: Jameis Winston.
March 24th, 2016 at 11:06 am
jb. without Joe you would searching the internet everyday for Buccaneer news. Do you not enjoy waking up EVERY morning with something fresh to read? Appreciate what you have before you don’t have it anymore. lemmy get out of here before I get accused of nuthugging. lol
March 24th, 2016 at 11:14 am
I think he had to earn it…now that he has, he’ll get it…GO BUCS!!!
March 24th, 2016 at 12:05 pm
Why do people have so much hate lately, JB and his website clicks. You realize this keeps the nfl offseason more interesting. Stop your hating, go get a cup of coffee, take in a deep fresh of air and relax. If you don’t like this, go watch porn.
March 24th, 2016 at 12:26 pm
Pawel…I was wondering the same thing. Why the hate JB?
Jameis? He’s only going to be the BEST thing to ever happen to this franchise in it’s history. Yes that includes that special first SB.
I believe.
March 24th, 2016 at 12:28 pm
Oh and mad props Joe for shutting that dude down. That was a nice smack upside the head.
March 24th, 2016 at 2:52 pm
Joe I’m lost …. Now this is from Joel but it says jameis said this … I’m assuming it’s a typo if this is words from Joel glazer ….not trying to be rude
March 24th, 2016 at 7:11 pm
Saw a Jameis #3 jersey on a rapper from NYC, the legend grows